Treatment

The song we chose was 'Ignorance is Choice' by the Norwich based band 'Kapok' who are a 4 piece rock band who consist of Joe Mazzei, Marcus Gooda, Alex Munford and Olly Kirby all of which will be performing in the video along with the only other character played by Tess Little. We chose the song as it is the song the band hope to release as a single/EP as well as the vibrant change in tempo and structure of the song which will be challenging but hopefully succeesful to edit to choreograph the music with the video. The video like many rock band's videos has an element of performance in it as well as a short narrative that is both linear and parallel with use of the band and narrative as well as being interweaving and circular at the end as both the performance element and narrative congeal and converge as well as referring back to the first shot in the video. We also use flashbacks/dreamsequences in the video in which the band are seen performing at certain locations from which the girl in the video has pictures of the band in those locations.

In the naarative we have a girl who is obsessed with the band and with an unhealthy addiction the girl is reluctant to see how truly close the band are with them being next door to her strange kapok themed office/room. With the band in the know about there number one strange fan the band spy on there stalker whilst the girl gazes at pictures of, writes letters for and cries over the band. Throughout the video we see the girls collection of band memorabilia that we see the girl add to as well as gaze over in which we see pictures of the bands promotional shots in which we then go from still images to moving pictures, sometimes using stopmotion to connote pictures, and seeing the band in these locations. With the end few shots and enigma answering scene in which the girl is gazing at a picture of the band and finally notices Joe ( the lead singer) looking back at her and she drops the photo bringing the video into a full loop as the first shot is of the girl looking at a picture but we do not know who is in the picture but the last shot reveals it is a shot of the band at the wherry bridge in norwich as the picture smashes on the floor.

The connotations of narrative refer back to the title and lyrics of the song as the girl is closer to what she wants than she thinks, thus connoting her ignorance, but always not quite in reach connoting the lyrics;

War, in your mind,
ruthless means to fight,
this knowledge that we hide.

As the girl is in a despondent mind set in which she hides away from the fact that she is so close to what she wants.

The locations we are going to use are my attic, wherry street bridge and the UEA campus. With the performance element in the dark and small attic as well as the girls room in the attic and then the flashbacks/dreamsquences in the UEA and wherry street bridge.

For costumes we are going to use conventional rock band outfits for the band themselves and for Tess we are going to use smudged make up and torn and tatered clothing to show her oddness and despondency. This is also going against conventional and stereotypical representations in music videos and other media texts. The male gaze won't be a representational issue hopefully in the video as we see the girl in tattered clothing as said above going against stereotypical 'slutty' outfits and costumes that women wear in music videos. Also the fact that the girl is the stalker and the band as a whole is being stalked is an odd representation and going against normal representation in which men are the antagonists and a girl is the one being stalked.

Videos that influenced our music video are muse's 'hysteria' and 'dead star', Reverend and the Makers''open your window' and Radiohead's 'There, There'. Muse's 'hysteria' was influential due to it's use of fat cuts and narrative structure. The fast cuts and editing is influential as the 'Hysteria' has the same sort of tempo and quickness that makes the video and song exciting. The narrative structure itself follows a man who follows and stalks a girl and brings her back to his room in which the narrative uses a parallel strucutre to sshow the man wrecking his motel room after watching back the video of him and the girl that he stalks. The narrative and structure influence are own video with its use of a strange antagonist who is stalking a girl. The 'dead star' video by muse influenced us due to it using a dark and claustrophobic area in which the band was performing to the same fast cut and quick edits that we want to use in our video. Radioheads' 'There, there' influenced us with the use of stop motion camera work that we want to use in our flashbacks/dreamsequences to connote pictures being taken at the UEA and the bridge. Reverend and the Makers' 'Open your Window' influenced our narrative as the band and the protagonist actor in the narrative are next door to each other and merge and converge towards the end of the video.

http://www.youtube.com/watch?v=fAiVszTl0vA
http://www.youtube.com/watch?v=k7la0SndoCI
http://www.youtube.com/watch?v=BumUKjZFOtw
http://www.youtube.com/watch?v=vs1DX32t38c