Within all my productions, including my music video, magazine advert and digipak, as well as the planning and research and evaluation stages i used many varied new technologies and resources to complete them.
Within the music video i used a combination of many new media technologies. Most predominatly the digital camera for filming and Adobe Premier Elements for post production editing and then uploading the final result to Youtube. The use of digital cameras was mainly due to the practicality of using the smaller easier devices opposed to old cameras. This also due to making editing much easier within Adobe Premier Elements as editing software. With Premier Elements we were able to use the certain effects and level settings editing to produce the aesthetic quality of video that we wanted. Such an example would be the use of the brightness and contrast settings to create a darker more claustrophobic atmosphere. Also with the use of MP3s we were able to put the song over the music video along with simple cut and paste non linear editing we were able to easily syncronise the music and video.
With both my music video and digipak and magazine combination i have uploaded them to Youtube. This producing a forum for people to both view and give feedback on my work. Also a possibility is the 'remix' culture of many works on Youtube in which someone may like my work but may develop their own ideas over it.
For both my digipak and magazine advert i used a combination of digital photography, Adobe Photoshop and online fonts from Dafont.com. With the photo editing software i used many techniques to create the quality of photography that i wanted for my digipak and magazine. As many my photos were already had a red like filter to them, using the flash of the digital camera and my finger over the flash to create a blood red filter, i used the colour contrasting settings to create a consistent red throughout all of the photos. I also used the blur and eraser tool to produce a consistent red throughout the whole photo. The font that i used was under Dafont.com's 'Sci-Fi' section and is an old digital type font that i think is fitting for the band and the grunge audience as well as the theme throughout the digipak and magazine that is the use of cassette tapes and tape to create different types of artwork, such as a stencil type piece of art of the lead singing of Kapok, Joe.
For my evaluation and research and planning stages i predominately used the internet. For all the written i used Blogspot.com to produce the work on it's inbuilt word processor and published each work onto my own blog. This was the same for my evaluation works. For research i did branch out further. One example being my audience research to find the demographic of my band i used the social networking site 'Facebook' for people to fill out a questionnaire i had posted on my 'Facebook wall'.
The simplicity of Adobe Premier Elements and, like many new technologies, it's wide spread de-valuing and popularity means amateurisation has become a fundamental part of new media. This all mainly due to new technologies and the accessibility of these new technologies to many amateur producers, such as myself, that may be de-valuing porfessional media jobs but is creating a huge amount of new resources and a new way for the audience to perceive media. This being that the audience, through new technologies such as youtube and editing software and digital cameras, can now navigate what they want to see opposed to a broadcaster chosing what is shown. They can also respond to these new mediums with there own production, such as a blog, response video on youtube or amateur short film. This amateurisation also has stopped the domainance of corporate production teams as not as much money is needed to produce professional quality productions. Whoever having said this corpporate business, such as 'Google' still make money from the 'free' media put out onto there domains such as Youtube that is paid for and makes money through advertising.
Adobe Photoshop was the most admirable of the available programmes. Compared to Microsoft word it included many more features. Such as many effects tools and colour editing tools. Also it was easier than archaic photo developing techniques in which without trained knowledge i would not have been able to create such quality within my digipak.
Throughout each of the stages of the course I used web 2.0. Web 2.0 is the way in which the internet community can react to one anothers work and comments etc. It creates a global community in which anyone can responded to anything put up on the internet. So again links back to ameuterisation in which produces become audiences and audiences become produces. One way in which I used web 2.0 was within my blog in which i could upload work to which people could respond and give feedback. Also within the terms of uploading videos to youtube when users can comment back as well as rate your video. Web 2.0 has changed production as responses and feedback can now come from anyone to production made by anyone.
In conclusion new technologies have been very useful. Without such new technologies as digital cameras editing and filming would have been very difficult and not such a simple task which then let us focus more on the use of the camera and connotations and techniques we could use with the camera and editing. Also with the research without the internet it would have been considerable harder to find appropriate songs, videos and audience responses. And without the programmes available such as Adobe Photoshop and Adobe Elements many of the effects and techniques i used would have been possible.
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