Identity and the media:
- jaques lacan's Mirror stage
- The mirror stage is the point in which a child begins to develop their identity
- Applied to screen with audiences, audiences start to see themselves in the film (or other media) and start to aspire to be or create an identity with a character.
- This can act psychologically in a negative or positive way
- Representations can be accurate and therefor bring solidarity
- or they can be inaccurate or distorted and portray a false representation.
Youth Culture
- First reconginised youth culture was the 'Bowery Boys' of the 19th century, who were a gang of youths with there own sub culture and identification.
- Was the first time the entertainment industry and fashion industry targeted youth culture as a potential market for profiting
- 1900-1940's
- Youth culture started to become more vibrant but still not recognised as teenagers
- magazines start to target insecure young girls
- WW2 demands large labour force which in turn means many young people have disposable income to spend on entertainment and fashion
- 1945-160
- potential economy growth is obvious for youth culture to be the market of the future
- first negative stereotypes of adolescents
- the rock n roll culture and films such as 'the wild one' start up the new generation gap that don't want to identify with there previous generation and rebel against it.
- Adult Hegemony?
- hegemony = a dom. social group keeps an oppressed group in their subservient position by making them feel this position is normal or desirable.
- dult mainstream exploited the image of the 'rebel teen'
- sold to teenagers as aspirational
- sold to adults as a fear
- James Dean
- First real star to capture the dissonance of youth
- 'rebel without a cause'
- Characterised the 'live fast die young' culture
- 1960's and 70's
- Subcultures to counter cultures
- Next generation of teens very cynical about commercial exploitation of youth
- rebel chimes with social upheaval
- young people support movements, such as civil rights, feminist, anti nam movements, the rebel now has a cause.
- resistance to marketing and consumerisation wanted to make the world better
- Punk and Hip-Hop
- Both reactionary and rebellious music that was realities of their own areas, being that of poverty or being anti-establishment
- Adult obsession with youth
- women in journalism reports: 'Am i Bovered' and 'hoodies or altar boys'
Identity and stereotypes
- Internalised stereotypes
- youthful search for collective identity could result in these representations being internalised and accepted and self fulfilling
- Are the films 'kidulthood' and 'harry brown anti-youth and adult hegemony?
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