The white stripes are renowned for their continuity within their products. This continuity comes within their colour scheme, artwork and fonts. This continuity has been famed throughout all of their work from music videos, to merchandise and live performance but i'm going to focus on their 4th album named 'Elephant'.
The main theme for the album is the colour scheme which is red, white and black. This is the concept that links the otherwise irrelevant photos to each other. Due to the unconsistent theme in the photography, which only seems to link through the grainy old black and white photgraphy, the ablum and the bands image is then rellying on the red, white and black theme. however this has proven to be very successful as the band now uses this image throughout all of their work to the extent that they are now known for this image across the music industry.
The consistent font also links in with the simple style that links each page. This is done through the lyrics that are printed on 6 of the booklet pages. The font once again is in white and red continuing with the red and white theme.
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